Leadership Institute On-Demand Training

"You owe it to your philosophy to study how to win." - Morton C. Blackwell

One Simple Tactic to Boost Your LinkedIn SEO Today

The default URL for LinkedIn profiles is an unhelpful jumble of numbers and letters. You’ll raise your online ranking and appear at the top of LinkedIn search results when you customize your LinkedIn URL. SEO (Search Engine Optimization) plays a key role to get your content viewed...

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How to Navigate Telegram: 5 Useful Tools & Tactics

In the era of Big Tech, the popularity of encrypted and secure messaging services continues to skyrocket. One of these new services is called Telegram. Telegram, a free mobile app, is an industry leader in speed and security. Telegram is for “everyone who wants fast and reliable...

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Know Your Enemy: Facebook Ad Library

Learn from your competitors’ successes and failures. What is the Facebook Ad Library? Facebook Ad Library is a compilation of active and inactive advertisements. These ads run on multiple Facebook-owned platforms, such as Facebook and Instagram. Facebook Ad Library makes it easy to...

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[2020 Infographic] LI Trained 230,788 Graduates Since 1979

The Leadership Institute trains conservatives. Its more than 230,788 graduates are governors, senators, state legislators, leaders of conservative organizations, activists and students who understand that it's not enough to be right -- you must study how to win. These graduates are ready to...

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How to Make the Facebook Algorithm Work for You

I know that getting your content seen on Facebook can be difficult. I understand the frustration of posting content you know is great, and then only getting one or two likes. Not only do you have to produce great content, you also have to ensure your content is being seen. Getting your...

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How to Speak Campaign 101: A Campaign Glossary

Learning how to talk the talk isn’t always the easiest. Growing up, my mother did her best to limit my screen time and discouraged me and my sisters from playing video games. However, this did not stop my grandparents from surprising us one Christmas morning with a brand-new Wii and a set of...

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2 Powerful Online Tips for 2020 and Beyond

It’s no secret social media, videos, and mobile-first design is effective. I can guarantee you that an amusing video on Facebook will catch your eye later today while checking your smartphone. We know digital works. But making your content good enough to compete with furry animals is no easy...

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6 Great Digital Resources (that are free!)

Today, I want to show my thanks by showing you many of my favorite (and free) digital resources. If you're interested in learning more digital skills, you're going to LOVE these resources: 1. Peter McKinnon. With 5M+ YouTube subscribers, he's full of savvy advice for any creative. Check out one...

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