Learning how to talk the talk isn’t always the easiest.

Growing up, my mother did her best to limit my screen time and discouraged me and my sisters from playing video games. However, this did not stop my grandparents from surprising us one Christmas morning with a brand-new Wii and a set of games to go with it.

As boring as it sounds, my favorite game on the Wii was golf. I spent countless hours after school working on my drive and reached the title of “Pro” long before any child ever should.

The kicker? I had never actually hit a real golf ball in my life. To this day, I can talk golf with friends, coworkers, or pretty much anyone, but I am always “busy” when it is time to play.

When I started working on campaigns, I did not have Wii golf to teach me the lingo (and the West Wing only got me so far). Thankfully, I had people who took the time to explain campaign terms and answer my questions. Even though I had people around me who took the time to help me, it was still intimidating when I was in a meeting or on a call and didn’t understand half of the words being said.

Over the years, I realized my junior staffers and interns went through the same discouraging process. Like those before me, I took the time to clarify any questions they had. However, I am sure there were several times when I missed the signs that they were confused.

The Leadership Institute is a proud non-profit that teaches future elected officials, staffers, and members of the media how to be the most effective at their job. In short, LI teaches people how to walk the walk. I am glad to be able to share this new campaign glossary with you, so you can get a head start on learning how to talk the talk as well.

You can download How to Speak Campaign 101: A Campaign Glossary or click the image below to access this free resource, thanks to Leadership Institute's donors.

How to Speak Campaign 101