What is the Facebook Ad Library?
Facebook Ad Library is a compilation of active and inactive advertisements. These ads run on multiple Facebook-owned platforms, such as Facebook and Instagram.
Facebook Ad Library makes it easy to view specific advertisements, the audience it reached, the organization who funds the advertisement, and the cost of the ad.
How do I use it?
library works like most search engines. In the search box you can
search for a keyword, specific organization, or advertiser name. Above
the search bar, you can select from multiple popular categories to
narrow a search – most notably the category “Issues, Elections, or
Once you complete your initial search, apply additional filters to get the most useful results. You may filter your search by region, active and inactive advertisements, potential reach, and impressions.
In the far-right hand corner, you’ll find a “sort by” drop down which organizes the results by impressions. Impressions are important to track because they show how many times an ad was viewed. When you use the “sort by” option to sort by high to low, you will see which advertisements were seen the most.
Underneath each ad, you will see the option for summary data. Here you can quickly see additional audience details, such as gender and location, as well as how much was spent on a particular advertisement.