The default URL for LinkedIn profiles is an unhelpful jumble of numbers and letters. You’ll raise your online ranking and appear at the top of LinkedIn search results when you customize your LinkedIn URL.

SEO (Search Engine Optimization) plays a key role to get your content viewed online and outrank your competitors. SEO is what dictates how visible your profile is when searched, based on factors such as keywords and high-quality content.

You will rank higher within LinkedIn Search (and Google) if you add your name as a keyword to your custom LinkedIn URL. This is especially valuable for people/brands with common names. When you rank higher it increases your visibility with important connections and recruiters.


What is a good LinkedIn URL?
Your URL should include your proper name. Avoid spaces or special characters. A safe bet is to type your name all in one word or separate out the name with a dash or underscore.

Example: https://www.linkedin.com/in/Jon_Doe


How do I change my LinkedIn URL?

Login and click on your profile icon located in the upper right-hand corner. Then select “View Profile.”

On the upper right-hand side of your profile, select “Edit public profile and URL.” When clicked, this will open a new page in a separate tab.

In the upper right-hand corner of the new page, under “Edit your custom URL,” select the blue pen icon, and type in your new LinkedIn URL.

It’s that simple. You’re now easier to find online!

Are you open to connections? Add your LinkedIn URL with your elevator pitch in the comments below!

Do you want to optimize your LinkedIn profile? Enroll in the Leadership Institute's Digital Download Collection to find out how.