SEO (Search Engine Optimization) plays a key role to get your content viewed online and outrank your competitors. SEO is what dictates how visible your profile is when searched, based on factors such as keywords and high-quality content.
You will rank higher within LinkedIn Search (and Google) if you add your name as a keyword to your custom LinkedIn URL. This is especially valuable for people/brands with common names. When you rank higher it increases your visibility with important connections and recruiters.
What is a good LinkedIn URL?
How do I change my LinkedIn URL?
On the upper right-hand side of your profile, select “Edit public profile and URL.” When clicked, this will open a new page in a separate tab.
In the upper right-hand corner of the new page, under “Edit your custom URL,” select the blue pen icon, and type in your new LinkedIn URL.
Are you open to connections? Add your LinkedIn URL with your elevator pitch in the comments below!
Do you want to optimize your LinkedIn profile? Enroll in the Leadership Institute's Digital Download Collection to find out how.