The average American spends nearly an hour on Instagram every day, accounting to nearly 371 minutes per week, 20,776 minutes per year, totally the equivalent of 14 days per year. With fun new content being uploaded nearly everyday it can be difficult to stand out and engage with new followers.

However, one of the best ways to reach people is through the extra features Instagram offers to take your profile to the next level. Here are 3 fun Instagram features you should be taking advantage of.

1. Highlights

Instagram highlights are a great way to showcase your personality while keeping your profile looking clean and professional. You can also use them to share important information and engage with your followers.

To create your own highlights, you will want to go on your Instagram profile and click the plus sign inside of the circle under “Edit Profile” it should say “NEW” directly underneath of it. From there you can choose a cover and begin adding stories.


Rep. Kevin McCarthy, Instagram Reels

To create your own highlights, you will want to go on your Instagram profile and click the plus sign inside of the circle under “Edit Profile” it should say “NEW” directly underneath of it. From there you can choose a cover and begin adding stories.

Representative Kevin McCarthy of California’s 23rd district does a great job of keeping a cohesive theme with the covers of his highlights and adding fun elements to engage with followers such as the highlights “Trivia” and “Just Smile.”

2. IGTV

IGTV (Instagram Television) gives you the opportunity to share longer form video content rather than the short clips able to be posted on stories or reels. This is a great way for you to post advertisements, speeches, podcast episodes, and more.

To create your own IGTV is simple. First, download the IGTV app from either the google play or apple store depending on the type of phone you use. Then, login with your Instagram account and click create channel. Once these steps are completed you will be ready to start posting.

Rep. Andy Biggs, IGTV

3. Reels

Instagram reels are a fun way for you to showcase your personality as well as providing informative content. You simply record a 15-30 second video and add whatever affects you want. You have the option to include background music, filters, and more.

To post your first reel, begin by finding a song in the Instagram music library. From there, you will have the opportunity to choose an affect before setting the timer for your recording. You may record multiple clips and sync them together during the align and speed stages before you post.


Rep. Dusty Johnson, Instagram Reel: "Shake it Off"


Representative Dusty Johnson from South Dakota’s district includes many different reels on his Instagram showcasing important policies in a fun and interesting way. In the above reel, Rep. Johnson does a particularly good job at mixing pop culture references with fun clips and catchy music.

For more information on how to take your Instagram to the next level be sure to follow Leadership Institute on Instagram and register for our course “Instagram for Politics” where you can learn more about all of the exciting features Instagram has to offer you.