Campaign Academy Session 5
Communications: Storytelling and Earned Media Strategy
- Create a campaign plan
- Develop a campaign budget
- Inspire people to get involved and vote
- Raise funds
- Identify, target, and mobilize voters
Scot Crockett is Director of Grassroots Engagement at the Leadership Institute, where he helps conservatives become more effective campaigners.
Scot has spent much of his life volunteering for and working on political and issue-based campaigns. His experience spans everything from state legislative to Presidential campaigns. Scot’s campaign positions include Director of Coalitions for the Donald J. Trump Campaign, Campaign Manager for both gubernatorial and congressional campaigns, Research Director and Volunteer Coordinator.
Beyond the campaign world, Scot worked in the office of Governor Arne Carlson, the Minnesota Senate Republican Caucus and as Special Assistant to the U.S. Secretary of Labor. He was also a Managing Director at DCI Group, Vice President of Campaign Services at DDC Advocacy, and the Principal at his eponymous public affairs firm.
Raised in St. Paul, Minnesota, Scot attended Ripon College (home of the Republican Party!) He lives in Bristow, Virginia with his wife, Sally, four daughters, and two poorly behaved dogs. When not working, he coaches soccer, fly fishes and works in his woodshop.
Frequently Asked Questions
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The Leadership Institute's mission is to increase the number and effectiveness of conservative activists and leaders in the public policy process.
To accomplish this, the Institute identifies, recruits, trains, and places conservatives in government, politics, and the media.
Founded in 1979 by its president, Morton C. Blackwell, the Leadership Institute (LI) teaches conservatives the nuts and bolts of how to succeed in the public policy process.
The Institute strives to produce a new generation of public policy leaders unwavering in their commitment to free enterprise, limited government, strong national defense, and traditional values.
Institute graduates are equipped with practical skills and professional training to implement sound principles through effective public policy.
LI offers 47 types of training schools, workshops, and seminars and a top-notch intern program. The Institute also provides an Employment Placement Service to help place conservatives in public policy positions and in the broadcast media, at no cost to employers or job seekers.
The Leadership Institute is a non-partisan educational organization approved by the Internal Revenue Service as a public foundation operating under Section 501(c)(3) of the Internal Revenue code. The Leadership Institute does not endorse, support, or oppose candidates or proposed legislation. The Institute has an open admissions policy; all programs are open to the public. Contributions to the Leadership Institute by individuals, corporations, and foundations are tax deductible.