Campaign Tech Academy
Learn emerging voter contact technology and how to use it to your advantage
The new Campaign Tech Workshop will equip you with powerful yet accessible tools to recruit volunteers, event attendees, and donors. Learn cutting edge political technology that will reach and engage more supporters than ever.
Ideal attendees for the Campaign Tech Workshop are campaign staff or volunteers, canvassers, event coordinators, and grassroots and student organization leaders. Anyone who wants to recruit and retain more volunteers, and earn more votes, will be able to put this technology into action.
This fast paced, information-packed workshop will teach you proven methods used by organizations, public policy groups, and campaigns for every level of office. It will also give you useful resources to adopt, adapt, and apply for your campaign or cause.
We'll cover materials used on campaigns at every level across the country, including:
- The BACON Method for Recruitment
- Recruit volunteers on Facebook
- Recruiting and Motivating Volunteers
- Mass Texting
- Google sheets and forms
StartGoogle Sheets (27:43)
StartSheets: Split & Capitalize Names (4:38)
StartSheets: Merge Names (1:07)
StartSheets: Sorting & Timesavers (1:51)
StartSheets: Cleanup Phone Numbers (1:08)
StartSheets: Type Emails Fast (1:42)
StartSheets: Automated Color-Coding (4:00)
StartSheets: Dropdown Menus (4:29)
StartGoogle Forms (7:02)
StartSheets: Scoreboards & Targeting (7:19)
Nathan is the Global Training Director at Students for Liberty and a Grassroots Program Coordinator for the Leadership Institute. He has trained over 6,000 activists, leading among other things to pro-free speech policy changes at 52 colleges in California and 24 colleges in Arizona. He recently founded Critical Mass Group, a consulting firm that specializes in building volunteer programs for campaigns.
He has also served as the West Coast Regional Director at Young Americans for Liberty, the Northeast Regional Coordinator of Students for Rand Paul, and a Deputy Field Director for the Massachusetts Republican Party, where he trained and oversaw a team of 50 volunteers.
In the 2016 Presidential Primaries, Nathan was the Northeast Regional Coordinator of Students for Rand Paul, where he redesigned the volunteer recruitment and engagement system to produce over 100,000 voter contact calls in 13 states.
Frequently Asked Questions
The Leadership Institute's mission is to increase the number and effectiveness of conservative activists and leaders in the public policy process.
To accomplish this, the Institute identifies, recruits, trains, and places conservatives in government, politics, and the media.
Founded in 1979 by its president, Morton C. Blackwell, the Leadership Institute (LI) teaches conservatives the nuts and bolts of how to succeed in the public policy process.
The Institute strives to produce a new generation of public policy leaders unwavering in their commitment to free enterprise, limited government, strong national defense, and traditional values.
Institute graduates are equipped with practical skills and professional training to implement sound principles through effective public policy.
LI offers 47 types of training schools, workshops, and seminars and a top-notch intern program. The Institute also provides an Employment Placement Service to help place conservatives in public policy positions and in the broadcast media, at no cost to employers or job seekers.
The Leadership Institute is a non-partisan educational organization approved by the Internal Revenue Service as a public foundation operating under Section 501(c)(3) of the Internal Revenue code. The Leadership Institute does not endorse, support, or oppose candidates or proposed legislation. The Institute has an open admissions policy; all programs are open to the public. Contributions to the Leadership Institute by individuals, corporations, and foundations are tax deductible.