Digital Campaign School
Execute winning digital plans for campaigns and causes of your choice.
The Digital Campaign School -- presented by The Prosper Group and Leadership Institute -- will teach you the tools you need to execute winning digital plans for campaigns and causes of your choice.
- build a "growth engine" -- using conversion funnels, automation, and A/B testing -- so your digital presence is powering your goals;
- develop a successful online fundraising program, from payment processing to list management to copywriting best practices;
- manage the technical infrastructure of a website, from selecting a host to managing DNS and MX records; and
- implement a powerful content marketing strategy that integrates social media, email, and advertising for maximum results.
Frequently Asked Questions
The Leadership Institute's mission is to increase the number and effectiveness of conservative activists and leaders in the public policy process.
To accomplish this, the Institute identifies, recruits, trains, and places conservatives in government, politics, and the media.
Founded in 1979 by its president, Morton C. Blackwell, the Leadership Institute (LI) teaches conservatives the nuts and bolts of how to succeed in the public policy process.
The Institute strives to produce a new generation of public policy leaders unwavering in their commitment to free enterprise, limited government, strong national defense, and traditional values.
Institute graduates are equipped with practical skills and professional training to implement sound principles through effective public policy.
LI offers 47 types of training schools, workshops, and seminars and a top-notch intern program. The Institute also provides an Employment Placement Service to help place conservatives in public policy positions and in the broadcast media, at no cost to employers or job seekers.
The Leadership Institute is a non-partisan educational organization approved by the Internal Revenue Service as a public foundation operating under Section 501(c)(3) of the Internal Revenue code. The Leadership Institute does not endorse, support, or oppose candidates or proposed legislation. The Institute has an open admissions policy; all programs are open to the public. Contributions to the Leadership Institute by individuals, corporations, and foundations are tax deductible.