Introduction to Google Analytics

Do you know how to take full advantage of Google Analytics?

Knowing what’s most popular on your website -- and how many people are visiting it -- can be a gold mine of information for you, your organization, or your cause.

Learn what your Google Analytics data is telling you and how to use it to reach your goals.

The Introduction to Google Analytics Workshop is an online, three-session training that will give you the skills you need to maximize your website traffic, i.e. your page views.

Part 1: Google Analytics 101

In this fun, easy-to-follow introduction to Google Analytics, you'll learn:

  • how businesses, non-profits, and bloggers use Google Analytics to reach new heights.
  • the right way to set up your account; and
  • the meaning of helpful (but confusing) terms.

Part 2: Using Your Reports

We’ll cover the must-haves for your daily analytics needs, and you’ll learn:

  • how specifically your visitors reach and interact with your website (in real-time!), and •
  • three easy ways to analyze your data.

Part 3: Tracking Events and Setting Goals

If you don’t have goals, it’s hard to grow. You will leave this session feeling confident that you can:

  • set your objectives and measure how well you’re reaching them;
  • understand exactly what contributes to your success online; and
  • see when people sign up, download, or view anything on your site.

This Introduction to Google Analytics training uses recordings from a live training via Zoom in October 2020.

Your Instructor

Stephen Rowe
Stephen Rowe

Stephen Rowe is the Director of Digital Training at Leadership Institute where he's trained 12,000+ activists on digital and political technology across the world.

Before joining LI, Stephen was the Editor-in-Chief of Turning Point USA's Hypeline where he executed its start-up, website re-design, and achieved over 12.8 million page views in one calendar year.

Stephen has been listed on multiple 30 under 30 awards. His work has been featured on Fox News, Fox Business, The Daily Caller, The Washington Times, Townhall, Breitbart, and The Daily Wire.

Stephen grew up in Montana, the "Treasure State".

Follow Stephen on Twitter: @rowebotz

"The Leadership Institute does a tremendous job preparing activists to stand up and fight to make a difference in our country."

- Ted Cruz, United States Senator

"If more conservative candidates have the same secret weapon I had -- top staff and key volunteers trained by the Leadership Institute -- you and I will see many more conservative victories in the future."

- Rand Paul, United States Senator

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Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.
Why is our training so affordable?
The Leadership Institute is able to offer low prices thanks to the generous and dependable support of our donors.

About Leadership Institute

The Leadership Institute's mission is to increase the number and effectiveness of conservative activists and leaders in the public policy process.

To accomplish this, the Institute identifies, recruits, trains, and places conservatives in government, politics, and the media.

Founded in 1979 by its president, Morton C. Blackwell, the Leadership Institute (LI) teaches conservatives the nuts and bolts of how to succeed in the public policy process.

The Institute strives to produce a new generation of public policy leaders unwavering in their commitment to free enterprise, limited government, strong national defense, and traditional values.

Institute graduates are equipped with practical skills and professional training to implement sound principles through effective public policy.

LI offers 47 types of training schools, workshops, and seminars and a top-notch intern program. The Institute also provides an Employment Placement Service to help place conservatives in public policy positions and in the broadcast media, at no cost to employers or job seekers.

Visit our main website here for more training opportunities and to learn more.

The Leadership Institute is a non-partisan educational organization approved by the Internal Revenue Service as a public foundation operating under Section 501(c)(3) of the Internal Revenue code. The Leadership Institute does not endorse, support, or oppose candidates or proposed legislation. The Institute has an open admissions policy; all programs are open to the public. Contributions to the Leadership Institute by individuals, corporations, and foundations are tax deductible.