The Art of Political Persuasion
Persuasive Strategies and Tactics backed by Science and Experience
Getting struck by lightning will not give you the superpowers needed to be a political mastermind who can take over the world. Dena Espenscheid knows this from first-hand experience. The shock did make her heart pound like watching voting returns, but more effort than just excess electrons is need to win on Election Night.
What will make you a political mastermind? Dena has been learning the answers to this question for more than 20 years.
During the quest for knowledge, she held a variety of positions in public policy organizations, advertising agencies, and political campaigns including, Coalition for a Strong America, National Ballot Access, American Majority, Open and Clean Government, Vote Yes for Life, and the National Abstinence Clearinghouse. Much of her work has been focused on grassroots organizing, and training volunteers and fellow staffers.
Immediately prior to joining the Leadership Institute, Dena was the Field Director for Donald J Trump for President in Virginia, West Virginia, Maryland, and Washington, DC. As such, she oversaw ballot qualification, volunteer recruitment and training, and get out the vote efforts during the primaries. Then-candidate Trump won three of the four primary contests and had a better-than-expected showing in DC.
Dena graduated from Thomas More College in Northern Kentucky with degrees in Biology and Speech Communication. Dena serves the Leadership Institute as the Director of Grassroots Coalitions, where she travels the country training conservatives to be political masterminds. When she is home from LI training trips, she lives in Quantico, Virginia with her houseplants.
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StartPR & Earned Media Part 2 (34:05)
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Frequently Asked Questions
The Leadership Institute's mission is to increase the number and effectiveness of conservative activists and leaders in the public policy process.
To accomplish this, the Institute identifies, recruits, trains, and places conservatives in government, politics, and the media.
Founded in 1979 by its president, Morton C. Blackwell, the Leadership Institute (LI) teaches conservatives the nuts and bolts of how to succeed in the public policy process.
The Institute strives to produce a new generation of public policy leaders unwavering in their commitment to free enterprise, limited government, strong national defense, and traditional values.
Institute graduates are equipped with practical skills and professional training to implement sound principles through effective public policy.
LI offers 47 types of training schools, workshops, and seminars and a top-notch intern program. The Institute also provides an Employment Placement Service to help place conservatives in public policy positions and in the broadcast media, at no cost to employers or job seekers.
The Leadership Institute is a non-partisan educational organization approved by the Internal Revenue Service as a public foundation operating under Section 501(c)(3) of the Internal Revenue code. The Leadership Institute does not endorse, support, or oppose candidates or proposed legislation. The Institute has an open admissions policy; all programs are open to the public. Contributions to the Leadership Institute by individuals, corporations, and foundations are tax deductible.