How campaigns can better target voters

Digital Campaign School

Digital and Fundraising in 2020/2021 | Eric Wilson, Best Practice Digital

Ad Planning & Budgets | Clayton McDaniel, The Prosper Group

Donor Acquisiton & Growth | Ashton Wilder, OnMessage Inc.

Panel: Email Marketing | John Campbell, Abby Alger, and Damian Arias

Panel: Digital on the 2020 Campaign | Ron Nehring, Annamarie Rienzi, Jesus Rodriguez

Voter Targeting in 2020 and Beyond | Brian Szmytke, i360

Ad Creative & Testing | Cole Miller & Tim Briseno, Olympic Media

Panel: Social Media for Politics | Ed Williams, Kate Zickel, Stephen Perkins

Panel: Content | Dercy Teixeira, Anna Dean, Jeff Vreeland

All-star Panel: 2021, 2022, 2024 and Beyond | Brian Lyle, Vincent Harris, RJ Caster

Digital Workbook | Becoming a Full Stack Digital Strategist

Part I: Websites -- DNS records, hosting, CMS, content delivery networks, SSLs, APIs, SEO
Part II: Email -- MX records, SPF & DKIM & DMARC, email subdomains, warming up IPs, deliverability, design, copywriting, rentals, revshares, and list exchanges
Part III: Fundraising and Growth -- payment processing, analytics, compliance, list building, customer service, A/B testing, conversion funnels, automation
Part IV: Marketing and Creative -- creative, content marketing, community management, social, advertising, reporting

What's Next?

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