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Digital Campaign School
Digital and Fundraising in 2020/2021 | Eric Wilson, Best Practice Digital
Overview of digital efforts in the 2020 election (33:47)
Ad Planning & Budgets | Clayton McDaniel, The Prosper Group
How to set and communicate goals for growth (40:12)
Donor Acquisiton & Growth | Ashton Wilder, OnMessage Inc.
General workflow of online fundraising (37:44)
Panel: Email Marketing | John Campbell, Abby Alger, and Damian Arias
Best practices of an effective email strategy (59:22)
Panel: Digital on the 2020 Campaign | Ron Nehring, Annamarie Rienzi, Jesus Rodriguez
Lessons from the 2020 campaign trail (68:03)
Voter Targeting in 2020 and Beyond | Brian Szmytke, i360
How campaigns can better target voters (43:05)
Ad Creative & Testing | Cole Miller & Tim Briseno, Olympic Media
Keys to compelling content & social media ads (46:08)
Panel: Social Media for Politics | Ed Williams, Kate Zickel, Stephen Perkins
How to best use social media for campaigns and organizations (45:23)
Panel: Content | Dercy Teixeira, Anna Dean, Jeff Vreeland
Crafting amazing content (60:26)
All-star Panel: 2021, 2022, 2024 and Beyond | Brian Lyle, Vincent Harris, RJ Caster
How digital will continue to shape politics (76:19)
Digital Workbook | Becoming a Full Stack Digital Strategist
Part I: Websites -- DNS records, hosting, CMS, content delivery networks, SSLs, APIs, SEO
Part II: Email -- MX records, SPF & DKIM & DMARC, email subdomains, warming up IPs, deliverability, design, copywriting, rentals, revshares, and list exchanges
Part III: Fundraising and Growth -- payment processing, analytics, compliance, list building, customer service, A/B testing, conversion funnels, automation
Part IV: Marketing and Creative -- creative, content marketing, community management, social, advertising, reporting
What's Next?
Conclusion and Thank you
Course Completion and Survey
Crafting amazing content
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