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Campaign Management School
Introduction
Welcome to the Leadership Institute (12:17)
Campaign Strategy
Campaign Strategy (34:41)
Sample Campaign Plan
Sample Executive Summary
Voter Contact
Vote Goals (28:48)
Vote Goal and Targeting Worksheet
Voter ID and Targeting (26:39)
Communications
Developing your Message (41:00)
Leesburg Grid
Public Relations (15:15)
Communications Calendar
Sample Press Release
Campaign Finance Requirements and Reporting (Texas Specific)
Keeping It Legal! (44:46)
Budgeting and Fundraising
Budgeting to Win (40:48)
Finance Plans and Fundraising (55:57)
Sample Budget
Continue your Training!
How to Present a Public Program
Everything I know about politics I learned going door-to-door
The Activist’s Guide to Personal Solicitation Fundraising
Laws of The Public Policy Process
The Art of Political Persuasion Day 1
Part 1 (31:32)
Part 2 (24:40)
Part 3 (49:17)
Part 4 (41:04)
Part 5 (41:33)
The Art of Political Persuasion Workshop Day 2
Part 1 (39:30)
Part 2 (34:48)
Part 3 (37:08)
Part 4 (27:15)
Part 5 (27:00)
What's Next?
Conclusion and Thank you
Course Completion and Survey
Vote Goal and Targeting Worksheet
Sample Vote Goal and Targeting Handout.pdf
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Sample Vote Goal and Targeting Handout.pdf
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