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School Board Campaign Training
Part 1: Candidate Development
The Real Nature of Politics (34:06)
What makes for a good candidate? (23:19)
Winning the "invisible contests" (24:50)
Prepare for the spotlight (51:55)
Part 2: Your Campaign
Defining goals and the pathway to victory (18:47)
Designing a winning campaign (41:18)
Research throughout the campaign (58:13)
Phases of the campaign (19:57)
Part 3: Voter Contact & Get Out The Vote (GOTV)
Defining a vote goal and voter contact universe (17:11)
Designing a voter contact plan (39:48)
Building a volunteer force (39:44)
Campaign Communications Strategy (53:56)
Identity as messsage (27:23)
Part 4: Communicating with Media and Donors
Interviews & presentations (47:44)
The power of storytelling (31:16)
Fundraising for a school board candidate (41:14)
What not to do as a candidate (50:41)
Part 5: School Board Issues & Discussion
Critical Race Theory with Senator Ted Cruz (28:30)
A discussion with Bill Baber and Ron Nehring (28:19)
Be a School Board Leader with Lori Roman (13:21)
What's Next?
Winning the "invisible contests"
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