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Digital Campaign School
Session 1 | Social Media Overview
RJ Caster, Senior Director of Digital Operations | Majority Strategies (55:14)
Session 2 | Keys to Compelling Content
Jessika Carter, Social Media Director | OnMessage Inc. (53:32)
Session 3 | Social Media Analytics & Reporting
Clayton McDaniel, Deputy Director of Ad Operations | The Prosper Group (60:03)
Session 4 | Online Advertising
Matthew Dybwad, Head of Political Advertising | Adobe (57:45)
Session 5 | Ad Creative & Testing
Cole Miller, Advertising Specialist | Olympic Media (57:39)
Session 6 | Creative Tools & Techniques (Adobe Photoshop & Premiere)
Stephen Rowe, Director of Digital Training | Leadership Institute (88:10)
Session 7 | Email Overview
Brian Lyle, Vice President of Digital Strategy & Ashton Wilder, Online Fundraising Manager | OnMessage Inc. (32:46)
Session 8 | List Acquisition & Growth
Ashton Wilder, Online Fundraising Manager | OnMessage Inc. (50:56)
Session 9 | Copywriting
John Campbell, Director of Fundraising | The Prosper Group (43:29)
Session 10 | Online Fundraising Overview
Brian Lyle, Vice President of Digital Strategy | OnMessage Inc. (47:30)
Session 11 | Funnels & Lifecycle Marketing
Andrew Finnan, Vice President of Digital Strategy | The Prosper Group (57:53)
Session 12 | Email Deliverability & Technical Infrastructure
Arpit Patel, Digital Director | America Rising Corp (47:30)
Session 13 | Email Reporting
Jeff Vreeland, Vice President of Client Services | The Prosper Group (37:07)
RJ Caster, Senior Director of Digital Operations | Majority Strategies
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